Open Courses

Analysing and Evaluation of Information

• Introducing effective techniques for gathering, analysing, and evaluating market and industry information.
• Understanding the importance of data-driven decision-making in the development of commercial strategies.

Creating Commercial Strategic Options

• Explore various strategic options available to businesses, including market penetration, diversification, and innovation.
• Identifying suitable strategic options for different business scenarios.

Formulating a Strategic Approach

• Developing the skills to formulate a comprehensive strategic approach tailored to your organisation's goals and resources.
• Understanding how to align your strategic approach with your company's mission and values.

Setting Company-Wide Objectives

• Learning how to set clear, measurable, and achievable objectives that align with your commercial strategy.
• Exploring techniques to cascade these objectives throughout your organisation.

Implementation of Policies and Procedures

• Discovering best practices for implementing policies and procedures that support your commercial strategy.
• Understanding the importance of effective communication and change management during the implementation process.

What to Expect:

Upon completing this course, delegates can expect to:

• Master the art of gathering, analysing, and evaluating market information for data-driven decision-making.
• Explore a range of strategic options and learn how to select the most appropriate ones for your business.
• Formulate a strategic approach that aligns with your organisation's mission and values.
• Set company-wide objectives that are clear, measurable, and aligned with your commercial strategy.
• Develop skills for effective implementation of policies and procedures that support your strategic objectives.
• Leave with actionable knowledge and tools to drive successful commercial strategy implementation, leading to improved business performance and growth.