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Changing Organisational Culture
16-16 Jul 24 (London)
Course family: Human Resources Management -
Leadership, Innovation and Entrepreneurial Skills
22-26 Jul 24 (Barcelona)
Course family: Leadership and Strategy -
Breakthrough Leadership
22-26 Jul 24 (Barcelona)
Course family: Leadership and Strategy
Strategic Communications Management
Introduction
This Strategic Communications Management course equips senior leaders and marketing professionals with state-of-the-art communication strategies to significantly enhance their influence within and outside their organisations. Through this intensive programme, you will master the art of crafting compelling messages and managing diverse communication channels effectively. The course emphasises practical skills and tools to engage varied audiences, driving your organisation’s goals and improving stakeholder relationships.
Who should attend
This course is ideal for Senior Executives, Managers, and Leaders who play a pivotal role in shaping their organisation’s communication strategy. It is especially beneficial for those in marketing and public relations roles, looking to leverage communication as a strategic tool for corporate success. Participants will gain insights into advanced communication techniques to enhance both internal and external engagement.
Foundations of Strategic Communication
- Understanding strategic communication frameworks
- Identifying key corporate audiences and stakeholders
- Exploring the dynamics of corporate media
- Techniques for crafting effective corporate messages
- Analysing the impact of propaganda and information management
Corporate Identity and Culture
- Defining and articulating vision, mission, and values
- Representing and reinforcing corporate culture
- Building and managing corporate brands
- Integrating branding into enterprise-wide initiatives
- Enhancing corporate identity through strategic communication
Customer-centric Communication
- Differentiating communication with customers versus intermediaries
- Developing segmentation, personas, and targeting strategies
- Selecting appropriate marketing communication media
- Formulating impactful marketing messages
- Strategies for managing product recalls and brand crises
Stakeholder Engagement Strategies
- Managing reputation and creating positive impressions
- Strategies for effective investor relations
- Enhancing supplier relationship communications
- Engaging with community stakeholders
- Mastering crisis communication tactics
Internal Communication Excellence
- Fostering employee engagement through communication
- Balancing top-down and bottom-up communication flows
- Managing internal projects through effective communication
- Utilising collaboration software to enhance communication
- Best practices for internal communication efficiency
At the end of the course, delegates will be able to:
- Formulate and execute advanced strategic communication plans.
- Identify and effectively engage with key stakeholders.
- Craft and disseminate impactful corporate messages.
- Manage corporate identity and enhance organisational culture through communication.
- Design and implement effective crisis communication strategies.
- Utilise modern communication tools and techniques for internal collaboration.
- Develop targeted communication strategies for different audience segments.
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Developing Effective Office Managers and Successful Teams
29 May 24
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Organisational Development
22 Apr 24
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Contract Strategy and Management
22 Jan 24