How Will the Marketing Role Transform In 2018?
Feb 16, 2018
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Last year, companies were introduced to new ways of communicating and engaging with customers. The tech giants Amazon and Google started actively promoting their latest voice control systems Amazon Echo and Google Home. Messenger services and chatbots became not only client support tools but also new promotional channels. Thanks to media, we have learned about cryptocurrency and blockchains with their popular bitcoin reaching its record value $19000.
In 2017, certain marketing areas have excelled as well, like mobile and influencer marketing. Content grew into an essential element in aligning a corporate sales pipeline, attracting and communicating with new customers. Storification became a new term which had to be learned in both B2C and B2B segments.
Marketers were the first ones to tap into these areas, and as of 2018, they will be the ones to explore them further, communicate across their companies and utilise their commercial potential. Consequently, we will experience several transformations of marketing roles within organisations.
- Higher demand for transparency and accuracy in combining, quantifying and analysing marketing data
- Ability to link and integrate complex marketing data into corporate P&L and asset management
- More participation in organisational development and structure along with executive board and HR department
Download Marketing Course Guide 2018